“Papillon” means butterfly in French and it is the symbol of the boutique logo. The will of the owner is expressed in every detail of the store: The green color represents a peaceful garden that invites to relax under the sunlight, symbolized by the beige and gold colors. In her inspiration, the owner pretends to invite clients to have a walk inside her store and to experience the feeling of her beautiful collection. Each jewelry piece becomes a flower and the clients represent the butterflies flying freely from one flower to another. The atmosphere is surrounded with mirrors to reflect the client’s beauty; simulating the butterflies flying above the water.
The philosophy of the brand is to offer clients the possibility to understand a piece of jewelry before selecting one.